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CV

I am a hard working individual who is highly reliable, passionate and motivated with a drive for excellence. I am focused and always complete set tasks on time and to a consistently high standard. I am able to learn new tasks quickly and am proficient in growing key client relationships. As well as excellent communication and time management skills I maintain a friendly and professional demeanour at all times. For more information about my work or to discuss a collaboration, simply get in touch.

December 2021 - Current

Senior Designer-
Cheil NZ

  • Uses reverse engineering to find new and more efficient solutions to problems. This is demonstrated with recent video editing and during Flagship launches. I have thought expansively by coming up with original concepts for OOH, promotions, launch installations and retail activations.

  • Constantly challenging the norm by coming up with new and exciting creative ideas that push both brand and clients ideas and boundaries. 

  • Building pitch documents for acquiring potential new clients.

  • Building company presentations for the Managing Director to detail, financials, team projections, top projects for the last 6 months and goals for the following year. 

  • I've been heavily involved in 5 Flagship Launches for Samsung NZ. During this period I localise all KV's, Lifestyle imagery, Feature Visuals, TVC, Social and Digital imagery, Toolkits, Retail screens, banners, Digital IPMA, TVC, Cinema, Bus skins, OOH and special builds for mall activations. I over see the uploading/management of these assets for all retailers which is around 15,000 assets per launch. 

  • Working on all creative projects for both MX and CE channels. This includes brand strategy, illustration, mockups, web design, social/digital, animation, photography, videography, concepts, 3D designs, OOH. 

    • Video/Animation - Filming and editing 4 Live streams, 9 Training Videos, 2 Roadshows, 5 internal Hype Reels as requested by Managing Director of Samsung, 2 Artist takeovers, 3 Cheil internal video requests, over 500 localisations during 5 Flagship launches. Localisation and edits for all CE and MX HQ videos that we receive (Up to 2000 per year)

      • Animation - To create original animations to accompany all videos we output. This is for every live stream, internal videos, training videos, artist takeovers and Samsung.com. 

    • Illustration - Constantly create new and original icons for all POS, Sticker creation for S22 Launch, Decals for Home shows, Roadshows, Photo booths for Spark Arena, Eden Park, Field Days, Laneway. 

    • Digital/Social - to be able to create original KV's for any upcoming promotion and then resize for all retailers New Zealand wide (250 assets). Create social mockups to show client how a reel, carousel or static post will take shape. EDM's for all sales, promotions, news, livestreams etc.

    • Print - POS for all products heavily focusing on TV. Toolkit creation for any new product launching in NZ. This also includes all Master Toolkits for 5 Flagship launches in NZ and Pacific Islands.​

    • Lifestyle imagery - to make new imagery for products if we don't receive anything form HQ for example I created 20 new lifestyle images for the Resene x BESPOKE promotion. I have also created KV's for A series and localised feature visuals for many MX products when necessary. 

    • OOH - I have built all OOH concepts for all Flagship Launches, Eden Park digital screen and longterm static, CE, Pacific Islands, Busan Bid, Retail stores, Samsung Studios. 

  • Always covey respect for team members and management. Seeks understanding by listening to client request and fulling that to the best of my ability.

  • Always strive to please clients by fulling their requests to the best of my ability.

June 2020 - April 2021

Boss of Integration & Development - Orenda Property Services

  • Build 6 new websites including managing ecommerce bookings and payments

  • Managing Google Analytics across the three brands and creating Ad campaigns to target specific customers and regions. 

  • Managing payroll and invoicing for all clients including large commercial contracts. 

  • Managing Eway accounts

  • Customer Service

  • Building contracts and proposals including pricing matrix for both potential and existing commercial clients.

  • Software development - creating, building, and managing a brand new operating system for the business from leads to payment to reporting and analytics. 

  • Completing projects by coordinating with outside agencies.

  • Working alongside CEO to come up with new ideas and concepts to promote the business by building brand awareness through a number of different channels.

  • Working on all graphic and development projects including brand strategy, logo design, web design, social media design, animation, photography and videography. 

June 2018 - 2022

STUDIO49 -Freelance
Graphic Design

  • Developing a business plan that identifies a business niche or businesses that needed my graphic design services and creating a list of potential clients in those industries and areas. Reaching out and contacting them and setting up meetings to discuss their specific needs. The goal was to bring 12 new clients on-board by the end 2019 (currently at 8).

  • Completing projects by coordinating with outside agencies, art

  • Acquiring new clients through attending business functions and also through networking from both previous and current jobs

  • Working alongside clients to come up with new ideas and concepts to promote the business by building brand awareness through a number of media channels

  • Being able to offer a complete service that covers any clients requirements including brand strategy, logo design, web design, social media design, animation, typography, brochure design, info graphics, poster design, photography, videography.

December 2017 - December 2019

Marketing Manager - iLandscape

  • Developing a pricing strategy that maximises profits and market share but considers customer satisfaction

  • Identifying new customers

  • Supporting Sales and lead generation efforts

  • Developing and managing advertising campaigns across a number of

    media channels including social media, print, radio, television, outdoor

    and in house promotions.

  • Working alongside the owner to come up with new ideas and concepts

    to promote the business by building brand awareness

  • Communicating the marketing plan

  • Handling social media, public relation efforts and content marketing

  • Evaluating competitors

  • Developing each marketing campaign from start to finish

  • Working alongside suppliers to promote products

  • Building and maintaining the current website.

  • Creating new and original content across all media channels

  • Attending and coordinating events to create and build relationships with

    potential clients

  • Completes projects by coordinating with outside agencies, art services, printers

January 2016 - December 2017

Marketing Manager - Pelican waters golf club

  • Developing a pricing strategy that maximises profits and market share but considers customer satisfaction

  • Identifying new customers

  • Supporting Sales and lead generation efforts

  • Understanding and developing budgets, including expenditures,

    research and development appropriations, return on investment and

    profit and loss projections

  • Compiling lists describing our organizations offerings

  • Developing and managing advertising campaigns across a number of

    media channels including social media, print, radio, television, outdoor

    and in house promotions.

  • Participating in weekly managers meetings to discuss new ideas and

    concepts to promote the club both to existing members and attract new

    clientele

  • Building brand awareness and positioning

  • Communicating the marketing plan

  • Handling social media, public relation efforts and content marketing

  • Evaluating competitors

  • Developing each marketing campaign from start to finish

EDUCATION 

​

  • 2016 - Bachelor of Business/Interactive and Visual Design : Majoring in Advertising Queensland University of Technology, Brisbane, QLD

  • 2015 - RSA Certificate – Responsible Service of Alcohol. Brisbane, Australia

  • 2012 - Graduated Matthew Flinders Anglican College – Sunshine Coast, Buderim QLD

  • Completed a Certificate II in Business

 

REFERENCES

​

Matt Batty

Art Director - Cheil NZ

m.battye@cheil.com

​

Caro Hamilton

Senior Graphic Designer - Cheil - NZ

carolyn.h@cheil.com

​

Ashmeeta Singh 

Senior Account Manager - Digitas

ashmeetasingh7@gmail.com

​

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