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Galaxy S25 Series Launch Concepts - ATL Campaign
Project type
Brand Activation, Digital, Print, OOH, 3D
Date
January 2025
Location
Auckland, Wellington, Christchurch, Queenstown
Our Sensesational S25 journey begins in the bustling Britomart square. We’ll set up a popup store in the form of a shipping container wrapped in our vibrant hero colour. Everything in the container activates every sense, drenching people in summer vibes as they discover the new S25 Series.
Sand on the veranda can be felt under their feet as they taste their free iceblock molded like an S25. The scent of coconut and a cool breeze brushes over them as our BA’s introduce the new device and even allow people to purchase it off a tablet.
We recreate this process at Auckland beaches or hotspots, including a one-of-a-kind VIP summer festival experience.
