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Galaxy S25 Series Launch - Retail Mall Activation
Project type
3D Build, Digital, Video, Animation, Print, Activation, Merch, Giveaways
Date
January 2025
Location
Auckland
We will be engaging every sense once again in this one-of-a-kind mall experience. Our build will take inspiration from the Paradigm’s three enhanced camera lenses to create a tunnel-like structure. This invites customers to enter the immersive world of the Paradigm’s cameras, where all their
senses are taken on a journey. Within this journey, a furry blue carpet leads people to our epic photo op - a blue, furry background featuring a blue dragon - inspired by the
new Snapdragon chipset. Product plinths/tables will showcase the devices while TV screens showcase HQ content.
Specifically the activation will feature:
• Product plinths wrapped in a metallic blue vinyl to mimic water
• Twist and Win gum ball machine with epic prizes
• Custom merch as instant prizes
• USP highlights
• Textured walls, neon signs and decals all in our hero
colour that make for the perfect photo opportunity
• Sweet treat giveaways
• Sounds of summer and the fresh scent of coconut and sea salt
