Samsung x Under Armour

Under Armour are open for co-operation with Samsung on its running event: ‘All out mile’. ‘AOM’ event was launched 2 years ago and had a break due to Covid, however, the event took place in 4 continents in 5 countries and in 2022 the event has grown to cover 14 countries. The event will grow into a bigger event year on year and Samsung has an opportunity to take a role of a technology or sports innovation partner. Cheil suggest the following approach in 2022: Samsung NZ to fund prizes for event winners.